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What selling The CW could mean in Middle Tennessee
Idle speculation from someone with no direct sources or connections whatsoever. Your point?
The CW — a network that, right now, is mostly known for its DC superhero shows, as well as “Riverdale” — is jointly owned by Viacom (parent company of CBS) and Warner Bros.; that’s what the CW stands for. It was formed by the merger of the former UPN and WB networks.
For me, The CW is home to two of my favorite shows: “Penn & Teller: Fool Us” and “Whose Line Is It Anyway?”
Anyway, it used to be that the CW made a profit for its two parent companies, not only through its broadcast operations, but through the sales of its programs to Netflix for after-broadcast streaming.
That market has changed. Now, Viacom and Warner each have their own streaming platforms (Paramount+ and HBO Max, respectively), which are a primary focus for their future growth, and since Netflix is now their chief competitor, there’s not so much emphasis on selling their products to Netflix. That has…
