Think before you ink

Different printer manufacturers offer different solutions to the high cost of ink

Conventional wisdom has it that King C. Gillette’s genius in shaving products was to sell his unique safety razor handle at the cheapest practical price, because once customers had purchased the razor, they’d have no choice but to buy Gillette’s proprietary blades from that point forward.



Author of “Dislike: Faith and Dialogue in the Age of Social Media,” available at

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