Miracle on Rebranding Street

As part of the publicity buildup to the launch of its new streaming service, Disney+, Disney unleashed a massive Twitter storm last week — scores and scores of Twitter posts, all at once — depicting the various movies and TV shows that will be offered by the service.

This image attracted some attention:

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John I. Carney

John I. Carney

Author of “Dislike: Faith and Dialogue in the Age of Social Media,” available at http://www.lakeneuron.com/dislike